About Us

Let us share our passion with you! We are a family owned and operated business dedicated to connecting great people with great brews we’ve collected from around the state, around the nation, and around the world.

Kevin Eckles, Vicky, Greg, and Karen are the owners, operators, employees, beer experts, mop bucket pushers, and more for The Better Beer Store. Stop in today and meet the family!

How did we get started?

For years the Eckles family discussed starting a business, and whenever they discussed what they were passionate about, they kept coming back to beer. After considering opening breweries and pubs, they settled on the idea of opening a store which would showcase great beer from around the world and the state of Virginia – thus The Better Beer Store was born!

What are we all about?

We like the good things in life and the people who make those good things happen. We love it here in Winchester, and are dedicated to helping you enjoy the good things by bringing you great food and drinks, and to bring as much of it as we can through local sources. There are some wonderful things in the world – we want to find them and bring them to you!

Our mission is simple: to help beer drinkers drink better beer by offering an excellent selection, expert knowledge, and a commitment to beer education and community involvement.

Stop by and meet the family today, or give us a call to learn more.

(540) 662-2337